100 Things Every Designer Needs to Know About People (Voices That Matter)

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If you were to steer away from protocol and reply by saying something bizarre -“My auntie likes green! On a particular chapter, the author promotes a Psychology theory that she herself admits is polemic and not taught anymore on Psychology classes. Nearly half of her 100 "things" apply primarily to web design and the examples she gives are based in user experience design for the web.

Although this article doesn't clearly give you the UX process it does provide insight into human behavior to be aware of when designing a product/service. Read more about the condition New: A new, unread, unused book in perfect condition with no missing or damaged pages. It seems to be a universal trait that we think about, remember, imagine, and recognize objects from this canonical perspective. From psychographics and linguistic cues to the counter-intuitive perks of designing for disfluency, Weinschenk’s book is a psychological tour de force that delivers 100 of the most powerful scientific insights every designer needs to know.Thus, unexpected rewards are more effective than expected ones at motivating people, and extrinsic rewards in general are unreliable motivators. I think it would also be helpful for non-designers to know these things as not every project has a UX designer involved. Students seemed to enjoy it and I found it to be a useful resource for them as they sought ways to persuade me (and their clients for whom they did projects) of their design choices. For the most part, this I appreciated this short, clipped style because it was sufficient to give the salient details of a topic and it ensured that every paragraph was a self-contained unit of information.

Later, we’ll explore how this method of recognizing patterns is directly linked to the way you think and process information. The notion that we are not actually good at this thing we think we are great at begs for a simpler, more focused approach to the way we live and work. Be aware that most people, most of the time, are more influenced by time and experiences that produce a personal connection than money or possessions. On top of that, the "Takeaways" section, instead of being a summary of the chapter, is actually where the author tells you how to apply that knowledge, without much further explanations.So to create a flow state for people while they use your product, you have to minimize distractions. I would say the way everyday things are made, especially on the internet, are based on TONS of studies to catch people’s attention. Every waking moment, your subconscious deals with roughly 40 billion pieces of information, of which only 40% makes it to your conscious brain. For most people, more choice equals more control – and control is a good thing because evolutionarily speaking human beings in better control of their environment have better chances of survival.